Notice of Privacy Practices

Effective date: July 21, 2026

THIS NOTICE DESCRIBES HOW MEDICAL INFORMATION ABOUT YOU MAY BE USED AND DISCLOSED AND HOW YOU CAN GET ACCESS TO THIS INFORMATION. PLEASE REVIEW IT CAREFULLY.

PrimeCellMed (PrimeCell Regenerative & Aesthetic Medicine) ("we," "us," or "our") is required by law to maintain the privacy of your Protected Health Information ("PHI"), to provide you with this Notice of our legal duties and privacy practices regarding your PHI, and to notify you following a breach of unsecured PHI. We are required to abide by the terms of this Notice currently in effect. "Protected Health Information" is information about you, including demographic information, that may identify you and that relates to your past, present, or future physical or mental health condition and related health care services.

1. How we may use and disclose your PHI

The following describes the ways we may use and disclose your PHI. For most uses and disclosures beyond treatment, payment, and health care operations, we will obtain your written authorization.

Treatment. We may use and disclose your PHI to provide, coordinate, or manage your health care and related services. For example, we may share information with physicians, nurses, technicians, laboratories, imaging centers, pharmacies, or other providers involved in your care.

Payment. We may use and disclose your PHI to obtain payment for the services we provide, such as sharing information with your health plan or payment processors. Because some of our services are self-pay, this may include documenting the services you received and their cost.

Health care operations. We may use and disclose your PHI to run our practice, improve the quality of care, train staff, evaluate provider performance, and for similar administrative activities.

Appointment reminders, treatment alternatives & health-related services. We may contact you to provide appointment reminders or information about treatment alternatives or other health-related benefits and services, using the contact information you provide (including phone, text, email, or mail).

2. Other permitted and required disclosures

We may use or disclose your PHI without your authorization in the following circumstances, to the extent permitted or required by law:

  • As required by law — when federal, state, or local law requires it.
  • Public health activities — to prevent or control disease, injury, or disability, and to report to authorities such as the FDA regarding products and adverse events.
  • Victims of abuse, neglect, or domestic violence — to appropriate government authorities.
  • Health oversight activities — to agencies for audits, investigations, inspections, and licensure.
  • Judicial and administrative proceedings — in response to a court order, subpoena, or lawful process.
  • Law enforcement — for limited law-enforcement purposes as permitted by law.
  • Coroners, medical examiners, and funeral directors — as necessary to carry out their duties.
  • Organ and tissue donation — to organizations that handle procurement or transplantation.
  • Research — under conditions that protect the privacy of your PHI and with appropriate approvals.
  • To avert a serious threat to health or safety — to prevent a serious threat to you or the public.
  • Specialized government functions — such as military and veterans' activities and national security.
  • Workers' compensation — as authorized by and to the extent necessary to comply with workers' compensation laws.

3. Uses and disclosures requiring your authorization

Other uses and disclosures of your PHI not described in this Notice will be made only with your written authorization. In particular, your written authorization is required for:

  • Marketing — most uses and disclosures of PHI for marketing purposes;
  • Sale of PHI — any disclosure that constitutes a sale of your PHI;
  • Psychotherapy notes — where applicable.

If you provide an authorization, you may revoke it in writing at any time, except to the extent we have already acted in reliance on it. Photographs or images used for marketing (for example, before-and-after aesthetic images) will only be used with your separate written authorization.

More protective state and federal laws. Certain categories of information — such as information related to HIV/AIDS, mental health, and substance use disorder treatment — may receive additional protection under Florida or federal law. Where those laws are more protective than HIPAA, we will follow the more protective law.

4. Your rights regarding your PHI

You have the following rights regarding the PHI we maintain about you:

  • Right to inspect and copy — you may request to inspect and obtain a copy of your PHI, including an electronic copy where we maintain it electronically. We may charge a reasonable, cost-based fee.
  • Right to request an amendment — you may request that we amend PHI you believe is incorrect or incomplete. We may deny your request in certain cases and will explain why in writing.
  • Right to request restrictions — you may request restrictions on how we use or disclose your PHI. We are not required to agree, except that we must agree to a request to restrict disclosure to a health plan for a service you paid for in full out of pocket.
  • Right to confidential communications — you may request that we communicate with you in a particular way or at a particular location.
  • Right to an accounting of disclosures — you may request a list of certain disclosures we made of your PHI, subject to legal limits.
  • Right to a paper copy of this Notice — you may request a paper copy at any time.
  • Right to be notified of a breach — you have the right to be notified in the event of a breach of your unsecured PHI.
  • Right to choose someone to act for you — a person with medical power of attorney or legal guardianship may exercise your rights.

To exercise any of these rights, please submit your request in writing to our Privacy Officer using the contact information below.

5. Our responsibilities

  • We are required by law to maintain the privacy and security of your PHI.
  • We will let you know promptly if a breach occurs that may have compromised the privacy or security of your PHI.
  • We must follow the duties and privacy practices described in this Notice and give you a copy of it.
  • We will not use or share your PHI other than as described here unless you tell us we can in writing. If you tell us we can, you may change your mind at any time by notifying us in writing.

6. Changes to this Notice

We reserve the right to change this Notice and to make the revised Notice effective for PHI we already have as well as information we receive in the future. The current Notice will be posted at primecellmed.com and available at our office, with the effective date shown at the top.

7. Complaints

If you believe your privacy rights have been violated, you may file a complaint with us by contacting our Privacy Officer, or with the U.S. Department of Health & Human Services, Office for Civil Rights:

  • Online: hhs.gov/ocr/complaints
  • Mail: 200 Independence Avenue, S.W., Washington, D.C. 20201
  • Phone: 1-877-696-6775

We will not retaliate against you for filing a complaint.

8. Contact & Privacy Officer

To exercise your rights, ask questions, or file a complaint, contact our Privacy Officer:

Privacy Officer — PrimeCellMed (PrimeCell Regenerative & Aesthetic Medicine)

  • Phone: (407) 512-8878
  • Email: info@primecellmed.com
  • Address: 2295 S Hiawassee Road, Ste 410, Orlando, FL 32835
  • Office hours: Monday–Friday, 10:00 AM–6:00 PM

Effective July 21, 2026. This Notice of Privacy Practices is provided for general informational purposes and does not constitute legal advice.